Consuming with Others

Time：April 28th (Thursday) 10:30 -12noon

Location: Zhifuxuan, National School of Development, Peking U.

Speaker: Yanping Tu, Assistant Professor of Marketing, University of Florida

 

Abstract：

Consumers frequently consume with others, such as eating with family members, watching movies with friends, and so on. How does other people’s consumption influence one’s own experience? Building on research showing that the boundary between self and other is less than clear-cut, and people can experience the self and other as a “we,” I explore the role of the “we” perspective when people consume with others (Tu and Fishbach 2015; JPSP). Specifically, in this talk I will present evidence 1) that people can satiate on other people’s consumption (Tu and Fishbach 2016, under review) and 2) that people can de-satiate through other people’s perspectives (Tu, Yang, and Fishbach 2016, working paper).

 

嘉宾简介：

Dr. Tu received her PhD Degree from University of Chicago. Her research resides at the intersection of consumer behavior, social psychology, and judgment and decision making, and focuses on how the relationships between (i) consumers, (ii) products, and (iii) consumers and their possessions influence choice, experiences and desires. Dr. Tu’ s work has been published in the major marketing and psychology journals, such as the Journal of Consumer Research, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology, and so on. It has also been covered by major media, such as the New York Times, Harvard Business Review, The Economist, Scientific American, NPR, and so on.