地点：致福轩会议室

时间：11月5日10:30 on Thursday.

主讲：来自Dubai的Dr. Kathy Ning Shen将和我们分享以下研究：

Identity-based determinants for Virtual Community Participation: Moderating role of gender composition

Abstract

Gender composition of VCs shapes the members’ communication style and content, and has a potential in influencing the anticipated benefits from VC participation. Extending prior research on VC participation and group composition, this study examines the moderating effect of gender composition in influencing the linkage between two important identity-based determinants, i.e., identification and identity confirmation, and VC participation. The research model was validated with an online survey involving 3 male dominant VCs and 1 female dominant VC. The results show that identification is a significant and stable determinant for members’ VC participation regardless of gender composition, but the effect of identity confirmation on VC participation is only significant for those in a female dominant VC. The theoretical and practical implications of the research are discussed.

Dr. Kathy Ning Shen is an Associate Professor in the Faculty of Business and Management at the University of Wollongong in Dubai. Before she joined the University of Wollongong in Dubai, she was an Assistant Professor and the Chairperson of Management Information System Department at Abu Dhabi University. She got Master of Philosophy and Doctoral degrees in Information Systems at City University of Hong Kong, where the Information System Department is ranked top 5 globally in research; and Bachelor and Master in Management at Peking University.

 

Her main research areas include human-computer interaction, applications of information systems in organizations, e-marketing, virtual communities, and knowledge management. She has published more than 70 refereed journal and conference articles. Her work has appeared in top refereed journals such as Information & Management, Journal of Business Research, Journal of the American Society for Information Science and Technology,Communications of the ACM, Behaviour and Information Technology, Journal of Computer Information Systems, Internet Research, and International Journal of Human-Computer Interaction, and top conferences in the field, e.g., International Conference on Information Systems (ICIS) and Hawaii International Conference on Systems Science (HICSS). Currently she is also serving the Senior Editor for Information Systems Journal, one of top journals in information systems field.