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管理workshop:Inspired to Speak Up: Effect of Inspiration on Minority Opinion Expression
发布日期：2017-06-22 10:13 来源：北京大学国家发展研究院
Inspired to Speak Up: Effect of Inspiration on Minority Opinion Expression
Time: June 22nd, 2017 (Thursday) 10:00am -11:30am
Location: Zhifuxuan Conference Room, National School of Development, Peking U.
Speaker: Xingbo Li, Assistant professor of Marketing at the University of Louisville (USA).
Abstract
Although inspiration has been commonly regarded as a driver for creative activity or personal growth, research on how inspiration affects decision making is very limited (Thrash et al. 2014). Following Thrash and Elliot (2003, 2004)’s tripartite conceptualization of inspiration (evocation, motivation, and transcendence), we argued that inspiration activates people’s desire for status, which leads to status-enhancing behaviors in social contexts. Across six lab studies, we found that inspired individuals are more willing to express opinions that are at odds with the majority’s than individuals who experience other positive emotions (e.g., amusement, hopefulness). In addition, both perceived status and physical state (e.g., unrestricted, constrained) increase after inspired (vs. amused) individuals express minority opinions. Attitude certainty and uniqueness seeking are ruled out as alternative explanations.
Bio
Xingbo Li is an assistant professor of marketing at the University of Louisville (USA). He obtained his Ph.D. in marketing from the University of Washington in 2015. He studies how emotional factors (e.g., positive emotions, attachment), as well as consumers’ ideologies (e.g., vertical orientation) affect consumers’ decision making, including brand and price evaluations. He is also interested in understanding consumers’ decision making in the digital marketplace (e.g., crowdsourcing). His work has appeared in the Journal of Consumer Research and Marketing Letters, as well as a number of ACR and SCP proceedings. He teaches marketing research and internet marketing at the undergraduate level at the University of Louisville.
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管理workshop:Inspired to Speak Up: Effect of Inspiration on Minority Opinion Expression
发布日期：2017-06-22 10:13 来源：北京大学国家发展研究院
Inspired to Speak Up: Effect of Inspiration on Minority Opinion Expression
Time: June 22nd, 2017 (Thursday) 10:00am -11:30am
Location: Zhifuxuan Conference Room, National School of Development, Peking U.
Speaker: Xingbo Li, Assistant professor of Marketing at the University of Louisville (USA).
Abstract
Although inspiration has been commonly regarded as a driver for creative activity or personal growth, research on how inspiration affects decision making is very limited (Thrash et al. 2014). Following Thrash and Elliot (2003, 2004)’s tripartite conceptualization of inspiration (evocation, motivation, and transcendence), we argued that inspiration activates people’s desire for status, which leads to status-enhancing behaviors in social contexts. Across six lab studies, we found that inspired individuals are more willing to express opinions that are at odds with the majority’s than individuals who experience other positive emotions (e.g., amusement, hopefulness). In addition, both perceived status and physical state (e.g., unrestricted, constrained) increase after inspired (vs. amused) individuals express minority opinions. Attitude certainty and uniqueness seeking are ruled out as alternative explanations.
Bio
Xingbo Li is an assistant professor of marketing at the University of Louisville (USA). He obtained his Ph.D. in marketing from the University of Washington in 2015. He studies how emotional factors (e.g., positive emotions, attachment), as well as consumers’ ideologies (e.g., vertical orientation) affect consumers’ decision making, including brand and price evaluations. He is also interested in understanding consumers’ decision making in the digital marketplace (e.g., crowdsourcing). His work has appeared in the Journal of Consumer Research and Marketing Letters, as well as a number of ACR and SCP proceedings. He teaches marketing research and internet marketing at the undergraduate level at the University of Louisville.
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