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微观workshop:Behavior-based Pricing, Production Efficiency, and Quality Differentiation
发布日期：2017-05-18 10:08 来源：北京大学国家发展研究院
时间：2017年5月18日（周四）14:00-15:30地点：北京大学朗润园万众楼一层小教室
主讲人：荆兵Bing Jing（长江商学院市场营销副教授）
主持人：汪浩、胡岠
题目：Behavior-based Pricing, Production Efficiency, and Quality Differentiation
摘要：In a two-period duopoly, we examine how behavior-based price discrimination (BPD) affects the firms’ endogenous quality differentiation and profits. The firms’ relative production efficiency, defined as the ratio between their unit cost difference and quality difference, plays a critical role. With exogenous product qualities, BPD always decreases the profits of the more efficient firm, but increases those of the sufficiently less efficient firm. Anticipating its period-2 disadvantage in price discrimination, the less efficient firm competes more vigorously and also gains more in period 1 than its competitor. For the sufficiently less efficient firm, its period-1 gain dominates its period-2 loss, and its total profits increase. With endogenous quality choices, BPD does not alter the low-end quality (at the lower bound of the quality space), but increases the high-end quality, enlarging quality differentiation. This is because under BPD, each firm’s profit gain decreases (or its profit loss increases) in its relative production efficiency. Interestingly, BPD may increase both firms’ profits under endogenous quality differentiation. Aside from causing mismatch between consumers and products, we further show that BPD lowers social welfare through inducing excessive quality differentiation.
主讲人简介：荆兵博士现任长江商学院市场营销学副教授。2001年至2007年期间，荆兵博士曾担任纽约大学商学院信息系统助理教授。荆兵博士2001年毕业于罗切斯特大学并获得商业管理博士学位，他本人还在美国先后获得了两个硕士学位。荆兵博士目前已在包括《管理信息系统学刊》、《管理科学》、《市场营销科学》、《数量营销与经济学》、《经济学与管理策略学刊》等一流学术期刊上发表过多篇论作。
主讲人主页：http://www.ckgsb.edu.cn/faculty/professor_team/detail/156/JINGBing.html
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微观workshop:Behavior-based Pricing, Production Efficiency, and Quality Differentiation
发布日期：2017-05-18 10:08 来源：北京大学国家发展研究院
时间：2017年5月18日（周四）14:00-15:30地点：北京大学朗润园万众楼一层小教室
主讲人：荆兵Bing Jing（长江商学院市场营销副教授）
主持人：汪浩、胡岠
题目：Behavior-based Pricing, Production Efficiency, and Quality Differentiation
摘要：In a two-period duopoly, we examine how behavior-based price discrimination (BPD) affects the firms’ endogenous quality differentiation and profits. The firms’ relative production efficiency, defined as the ratio between their unit cost difference and quality difference, plays a critical role. With exogenous product qualities, BPD always decreases the profits of the more efficient firm, but increases those of the sufficiently less efficient firm. Anticipating its period-2 disadvantage in price discrimination, the less efficient firm competes more vigorously and also gains more in period 1 than its competitor. For the sufficiently less efficient firm, its period-1 gain dominates its period-2 loss, and its total profits increase. With endogenous quality choices, BPD does not alter the low-end quality (at the lower bound of the quality space), but increases the high-end quality, enlarging quality differentiation. This is because under BPD, each firm’s profit gain decreases (or its profit loss increases) in its relative production efficiency. Interestingly, BPD may increase both firms’ profits under endogenous quality differentiation. Aside from causing mismatch between consumers and products, we further show that BPD lowers social welfare through inducing excessive quality differentiation.
主讲人简介：荆兵博士现任长江商学院市场营销学副教授。2001年至2007年期间，荆兵博士曾担任纽约大学商学院信息系统助理教授。荆兵博士2001年毕业于罗切斯特大学并获得商业管理博士学位，他本人还在美国先后获得了两个硕士学位。荆兵博士目前已在包括《管理信息系统学刊》、《管理科学》、《市场营销科学》、《数量营销与经济学》、《经济学与管理策略学刊》等一流学术期刊上发表过多篇论作。
主讲人主页：http://www.ckgsb.edu.cn/faculty/professor_team/detail/156/JINGBing.html
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